FinTech Branding Illustration

Although the FinTech client target audience consists of large corporate companies (b2b), the CEO wanted the brand to be unique, and to avoid a dry, corporate aesthetic. Plus, he’s a big fan of illustrations and comics. Before arriving at this color-blocking illustrative aesthetic, I zeroed in on three different branding looks that I felt would work for this FinTech company. It was also an interesting time to push my design boundaries and evolve to see what I could create.