Oji Kola - Branding

Oji Kola spreads the culture of kola, and amplifies the collective vision of an afrocentric future in America. Oji is working to bring the world more good energy. Energy that is healthy, inclusive, indulgent, and even a little inspiring. All reasons why we were hyped to work with Oji on their strategy, branding, and packaging.

Oji Kola’s new logo needed to touch on their Nigerian Roots but with a futuristic vibe. Because Kola products are all about energy, both physical and spiritual, we incorporated the opening of the third eye to represent wakefulness. We developed a custom type that was both bold and fun but commanded attention.