NESS: brand mockups (IG)
Challenge 03: How can our branding resonate with a broad target audience?
The brand has to be universal and neutral, yet display the connection with fashion. NESS stands for: feeling good in your own skin; unburden a family, so that they can enjoy each other in their free time; men and more; ladies and leisure; fashion and happiness.
[to be continued in the next shot]
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