Spice Shop

Magazinul De Mirodenii is the first real spice shop in Romania, and its name exactly translates as "The Spice Shop". The brand was the first to bring exceptional gourmet spices from around the world to the conservative Romanian market and educate its consumers with rich and well presented online and offline content.

It became an instant hit and was organically featured in magazines, radio and TV. I am happy to say that the brand identity and design were essential in its success.

Following are some examples of deliverables provided between 2011 and 2015, when I was engaged in the project.