Payme logo & branding

The challenge:

Payme is a startup from a large bank, a series of debit and credit cards for entrepreneurs, self-employed and freelancers. 

In addition to monetary transactions, the service has a secure document management system.

The project is aimed at young entrepreneurs who do not like finances and documents, those guys who make the world a better place with their projects. Positive and open vibe.

The solution:

I decided to convey the mood using cyberpunk colors: pink and blue. The colors green and yellow convey the financial sphere. 

Pixel art and associations with gamification make the project positive and youthful. In the logo I "sewed" the image of a card, which ​​​​​​​is quickly swiped over the reader, which reflects the speed.

Full case you can explore on my Behance! Feel free to appreciate and comment!

Contact me for discuss your project on Telegram

Or mail me alyona.ivanushkina@gmail.com