Commitet - rebranding

Commitet is a film production and post-production company from Bucharest, run by a friend. Originally named Comitetul Central, as a joke to the country's communist past, it needed to get more no-nonsense once the big project started coming in. 

They approached me to redraw their logo, but they surprisingly accepted it when I proposed a complete change, including the brand name. Hence, Commitet is a step forward while easily linked to the old name but with a whole new meaning. One to showcase their utter commitment to great film-making.

The original idea was to have 3 stages of branding, black and white, colour and finally, three-dimensional. Currently, at stage 2, I hope to go even further and acquire one more dimension to it soon.