Coronavirus Marketing Campaign

As the seriousness of the COVID-19 pandemic began to take hold in the United States, this campaign was developed to provide calming, trusted, up-to-date information to the public. Launched in under three weeks, this comprehensive campaign was designed to educate the community on how to protect yourself from contracting the virus, what to do if you suspect you have the virus, ways to schedule video visits with a health care provider and how to get up-to-the-minute information via our coronavirus information telephone line. Assets include billboards, print and digital advertising.