Justuno - Research
Hey there folks,
To share bit more insight into our UX Research process, we've decided to share couple of materials from our recent Justuno case study.
Before we could help Justuno, we needed to understand who is Justuno. We started our discovery process by getting to know the market, the company, and its clients.
Analysis
Research started by analyzing the market, competitors and identifying Justuno's current position. We analyzed quantitative information about how people were using the website. This included audience data, retention and referral data, user behavior, and examining standard user flows and conversion points.
Research
We carried out both user and team interviews to better understand why and how people are using Justuno. Insights from the growth, partnerships, customer support teams, and users helped us define target personas. These personas allowed us to better respond to each customer's different challenges and highlight what Justuno does better than its competitors.
Key Insights
Based on the research, we defined a series of key insights for Justuno to improve the overall user experience. We redefined the website structure and navigation, pricing model, presentation of product capabilities, and core product message.
To learn more about the project and our holistic process check the Justuno case study below.
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