Materiales Online Brand Refresh

Much of the market for construction materials remains analog, but this e-commerce is trying to change that. To really bring MOL into 2021, they needed a brand refresh to make their visual identity as modern as their value proposition. Using a Brand Sprint as a jumping-off point to get to know MOL’s personality, we gave their logo and brand guide a makeover, packed with modern new colors and architectural symbolism.

Another wonderful project in collaboration with an agency that is already part of my design family, @indicius 💙