Fruitkiss - Visual brand identity of preserved fruit
Submission for the contest/project for branding authentic national products - preserved fruit. The task was to design the look/label of the packaging of all seven types of fruit, develop a brand name, exclusive box (gift) for 3 types of sweet with jars of 450gr and to design a poster for the entire line of the preserved fruit. The target audience is young population, so when brainstorming, I came up with an idea that lead to youth, love, secret, sweet etc. just as a "kiss" is. The technique of creating the design is hand drawing (sketch and water color), with its own handwritten font, and later digitized at appropriate software
aronia
branding
cranberry
fruit
kiss
orange
preserved fruit
raspberry
sour cherry
strawberry
wild blackberry
wild green fig
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Posted on
Sep 23, 2014
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