Westfield Insurance Brand Spots

I really enjoyed the opportunity to work on a couple of national brand spots that reinforced Westfield Insurance's dedication to supporting small businesses. I did the art direction of typography, sound design, chose footage to be used, collaborated on music selection, and got to also help direct the V.O. in the studio.

The “We Will” spot was intended to honor the many small businesses that had endured so much at the onset of the pandemic. We wanted to capture the determination it took to succeed through difficulty.

We wanted the “Make It Happen” spot to be a bit more upbeat and energetic, bringing a bit of swagger and grit that are woven into the DNA of a small business owner.