Équite Association: Insurance Not-For-Profit Web Design

Backed by some of Canada's largest insurers, Équite Association is an insurance not-for-profit dedicated to fighting insurance crime with data science.

Insurance fraud is becoming more pervasive through technology and digitalization. Machine learning and data science have opened up so many opportunities to profit, but seeing a not-for-profit take advantage of these technologies was exciting to me. As a company providing technology-driven solutions to insurance partners, I believed it was important that Équité looks the part.

Insurer websites, much like government websites, are traditionally full of text documents strung together by inline links and images sliced up into tables. Form takes the back seat to functionality, and brand elements get little to no spotlight. But Équité wanted their design to reflect their approach to problem-solving: take some risks, do things differently.