Portfolio piece: Chocolatier branding

With the idea of giving an existing chocolate company’s logo and branding a refresh, I created a logo that was simple and geometric, but still had movement and implied the act of making chocolate using a golden whisk. I used a script font to convey the artisanal, hand-made feel, with a contrasting humanist sans-serif typeface to convey luxury and elegance. I then developed a detailed brand guide, and using the brand guide designed packaging for a box of chocolates with a gold foil detail, as well as a gift bag, magazine ad, and a mailer.