Portfolio piece: Noodle Packaging

Using an existing brand, I gave the logo a refresh while keeping the brand’s colours of black, white, and red. Since the brand sells Japanese instant noodles, I looked to Japanese art for inspiration and created a custom pattern that is meant to resemble seigaiha (traditional wave patterns) made of narutomaki (fish cakes commonly eaten with noodles). I kept the designs simple and graphic, with a bright pop of colour to draw the eye.