Milkshake IPA Beer Label

This beer label is part of a series I created for fruity beers. This art direction was chosen by the client, but the pandemic hit and they unfortunately changed directions with their packaging process.

Fun, colorful illustrations and simple decorative elements set the tone to this fruity series. The iconic Westphalia party van from the 60s is the central element to the festive Milkshake IPA beer.