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🔮I have led the initial phases of development for this product or application. I conducted thorough research to understand users' objectives, benchmarked competitors, and crafted user personas.

🐬Subsequently, I created a multitude of wireframes featuring diverse features and flows to map out the user journey. Following meetings with stakeholders to gather requirements, comprehend business goals, and ideas, and brainstorm with the team, I developed a prototype for usability testing.

🌂Once a high-fidelity design was established, we collaborated closely with the front-end development team, taking their constraints into account to refine the implementation materials and design for optimal results. This application was a collective effort involving the product owner, product manager, the development team, my role as a senior UI/UX designer, and other teams such as content and marketing.

🎯Currently available in select stores including the Google Store, this app is developing features and the next rounds of research and tests to better grasp users' needs and address their challenges.

🪼Notably, I also designed its brand identity and all visual elements within the app. My deep investment and passion for this project are evident in the time and dedication I've poured into its development. Through this process, I've learned and grown in tandem with the app's evolution.

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💌 fatemeh.shafiezadeeh@gmail.com

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📬 Instagram: https://www.instagram.com/camwa.brand/

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Available on Stores: Google Play, Myket, Cafe Bazaar.

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