Rebranding: new brand identity for insurance company
Today we present our recent branding work for one of the leading insurance brokerage firms in the US š
Johnson, Kendall & Johnson (JKJ) is a private independent insurance brokerage company based in Newtown, Pennsylvania. The Johnson, Kendall & Johnson family of companies has grown into one of the leading and premier insurance brokerage firms in the United States, operating for more than 60 years and helping thousands of clients - from Fortune 1000 companies to sole proprietorships to families.
As part of JKJ's rebranding, we helped put together a brandbook to align their vision, communication and design. The corporate identity brought harmony to key design elements such as the logo, fonts, colors, graphics and typography, as well as rules for their use and interaction.
A unique character outline in the logo was developed especially for the JKJ brand. It is an inscription made in the company color PANTONE 284 C.
Now if you see their brand out and about in public, you know where it came from š