Distilling Complexity

Over the span of several discussions mid-project, a key shift in the data behaviour became apparent. It was critical to represent this shift clearly and effectively in the UX whilst maintaining grasp of the project roadmap. The above user journey flow is the result of aligning stakeholder input, simplifying the data behaviour and requirements, and recentering the focus on the end user. The outcome was a sequential UI journey which delivers clear decision-making opportunities and assistive messaging where needed to distil an otherwise complex concept.