Chronic Pain Clinic Services Website Page

Here's the website: https://www.painnt.com.au/for-vehicle-work-injury

Client's goal for the project

The client needs a website that acts as a concierge for their patients to understand the services they offer, and how to get to their appointments.

The client wants a website that is simple to understand for people with various socio-economic backgrounds and with updated branding elements.

My Contribution

Working together with the client, we've updated the Squarespace website.

The crucial update for this page – Copywriting:

The headline to call out the exact problem the patient is having. The description is kept to simple, every-day words. The instructions are kept short.

The program detail is based on frequently asked questions. We've provided location map to make it easier for patients to understand their next steps for their upcoming appointment.

Overall, I've updated the UX/UI design, the UX copy, SEO and their branding elements.

Project's Success

The client is happy with the website's efficiency.

They are not longer wasting time and resources by answering the same questions via phone and email. They delegate these tasks to the website.

The website also has 100%+ traffic over the last 2 months.