Križek Jewelry Factory brand construction

The jewelry making business was given a new lease on life in 1985, when Vlado Križek decided to dedicate himself exclusively to jewelry making. As with grandfather Viktor, Vlado's dedication to detail, reliability and a client-oriented approach enabled Križek Jewelers to grow and develop. As the business was growing, Vlado was soon joined by his brother Viktor, and they jointly embarked on developing the family business.

It is the initials of Viktor and Vlado that are creating the letter K marking the first letter of the family name and resembling the basic jewelry making tools, pliers and a hammer.

Full project: https://www.behance.net/gallery/111407209/Krizek-jewelry-factory-branding