#OfflineSunday

The #offlinesunday campaign asks the digital community not to use social networks for the whole day on Sunday, in order to lead civil society to reflect on the harmful results of inappropriate use of the web 📴📵. #offlinesunday therefore aims to focus attention on the risks associated with the use of sharing platforms. As stated in Time, platforms such as Facebook and Instagram have put in place entrepreneurial strategies and operating algorithms based on what Shoshana Zuboff of Harvard University has defined "surveillance capitalism", that is a business model that finds its own source of income in the conversion of human experience into data and action paradigms elaborated through artificial intelligence systems that make it possible to predict and influence global behavior through increasingly targeted entrepreneurial strategies. A single day off-line can represent a small step forward to protect that democracy which, if in the real world with difficulty tries to keep the reins of human action, in the "overworld" risks not finding almost entirely field of action. The campaign was born from an idea of ​​Chiara Seglie 💡, which I had the pleasure of illustrating!