Demeter
DEMETER / Branding and Packaging Design /
Demeter is a small boutique delicatessen brand that produces organic food and also spices for salads. I mainly focused on spices and exclusive flavors to salads. In this project I undertook the label design branding also various spices collections belongs to brand itself. When it comes to brand identity I got inspired by Greek goddess called Demether.
Demether is the goddess of agriculture,fertility,sessions and also motherhood in Greek mythology. She taught us how to crop and cultivate a land. She symbolized by the wheat and also starting point of my brand in the same time. By the way I emphasize wheat and also tried to stylize linear way with hatching. I also wanted to give a different appearance with gravure painting technique. In the same time I wanted to make it looks modern and also tinslry I also tried to support that idea with ruralistic look.