Romed

𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Romed

𝗬𝗲𝗮𝗿: 2020

𝗦𝗲𝗿𝘃𝗶𝗰𝗲: logo, packaging

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Romed is a brand which is producing Armenian traditional sweets called sujukh. It was crucial to emphasize the product's natural origin, organicity, healthiness, and safety while also creating a distinctive aesthetic look and feel that met European requirements when developing the packaging and logo. As the design work coincided with the coronavirus pandemic, the package had to be well-sealed and secure, giving the buyer a sense of security. To underline the walnut's widespread use as a primary ingredient, we used it as the main character in the design. The walnut was painted using a pencil and watercolor to emphasize the product's organic nature and caring attitude. The brand's logo was created by transliterating the word and writing it with a marker, which gives the graphic a roughness and lightness at the same time. Thus, Romed’s packaging and logo are giving a sense of caring attitude, utility and love.

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𝗪𝗲𝗯: www.soda.am

𝗕𝗲𝗵𝗮𝗻𝗰𝗲: https://bit.ly/3rlnl1S

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: https://bit.ly/3qEuag0

𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://bit.ly/3rpryBO

𝗖𝗼𝗻𝘁𝗮𝗰𝘁: info@soda.am

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𝗪𝗲 𝗲𝗿𝗮𝘀𝗲, 𝘄𝗲 𝗿𝗲𝗰𝗿𝗲𝗮𝘁𝗲 !