Pideh

𝗣𝗿𝗼𝗷𝗲𝗰𝘁: Pideh

𝗬𝗲𝗮𝗿: 2020

𝗦𝗲𝗿𝘃𝗶𝗰𝗲: logo, branding, packaging

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Client: Pideh Year: 2020 Service: logo, branding, packaging

Pideh is the prototype of pizza. It is a dish with old traditions. While making the branding and the logo it was important to emphasize that this dish is both satisfying and quick to prepare. Simultaneously, it was important to present this old traditional meal in the context of modern American fast-food culture. In addition to the use of colors specific to fast food in branding, we endowed the logo with dynamics, which emphasizes the ability to prepare the food quickly. Pideh resembles a boat, and the logo is largely based on the boat's curve. Pideh is enjoyable, fast-paced, and vibrant, as though influenced by Tarantino's films.

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𝗪𝗲𝗯: www.soda.am

𝗕𝗲𝗵𝗮𝗻𝗰𝗲: https://bit.ly/3rlnl1S

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: https://bit.ly/3qEuag0

𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://bit.ly/3rpryBO

𝗖𝗼𝗻𝘁𝗮𝗰𝘁: info@soda.am

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