Eleon extra virgin olive oil
The olive and oil culture marks the traditions, religion, literature and nutrition of the areas where the olive trees thrive. Greek mythology and the Old Testament are full of information and myths that point out the importance of the olive products but also of the olive tree itself, a tree that almost never dies but constantly sprouts.
Aristotle described the cultivation of the olive as a science, Plato taught under its shadow and Hippocrates used the oil as a medicine for about 60 different diseases, such as skin diseases, wounds and burns, gynecological diseases, ear infections and others. . And when the oil could not save the patient, they used it to anoint the body of the deceased while at his grave they offered it along with wine, honey and other products.
Naming
Olive oil refers to a Linear B sign from Knossos as erawon (έλαιον - eleon) and to others with a special ideogram. Based on these historical data is the name of the company (ELEON).
Logo Design
As is well known, the circle represents perfection and completion. For the design of the logo I relied on this geometric shape. The signal consists of the olive fruit on an olive tree, and all this in a circle.
Color Palette
As a color that represents the logo and the entire corporate identity of the company, I chose a dark olive shade that matches the color of olive. I still use White and Black in my corporate identity. White expresses purity, low weight and low fat. Black is considered very formal, elegant and gives prestige.
Packaging
ELEON ORGANIC is an excellent virgin olive oil. White color expresses purity, low weight and low fat. The green color of the logo in combination with the graphic elements and the simple design helps in the easy memorization of the product by the consumers
ELEON ULTRA: White, a clean and bright color highlights the purity and clarity of the product.
ELEON GOLD: A different olive oil consisting of flakes of 24 Carat Gold. Black, a color that gives prestige and seriousness symbolizes the luxury of the product.