Old Grand-Dad Branding Illustrated by Steven Noble

Coho Creative tasked Steven Noble to help rebrand the Old Grand-Dad bourbon whiskey label that includes the portrait of Meredith Basil Hayden Sr. The Hayden family's first commercial distillery was created back in 1840, and the whiskey has been in production ever since. These woodcut illustrations symbolize this rich heritage in the branding that includes both the founder and Kentucky landscape.