Dynamic Equipment Services: Brand Identity - Icon

Dynamic Equipment Services Found Kirk came to me in need of a professional and bold brand identity with a touch of cool factor that would help him launch and build awareness for his new business.

The objective was to design a visual identity that would look confident to establish authority for the brand while appealing to the brands’ target customers with a touch of nostalgia.

A custom letter “D” icon was crafted to link the name of the business to the visual identity literally, and figuratively, resulting in memorable and attention grabbing mark.

Also, the arrow that’s embedded in the icon illustrates attention to detail, and helps to communicate the “dynamic” character behind the brand, Kirk.

Project Services Included:

Brand Identity System

Creative Strategy

Visual Identity System

Business Stationery (Print)

Brand Guidelines