Automatic + Ford

Today, Automatic is proud to announce our partnership with Ford Motor Company to use the power of connectivity and smartphones to enable every driver to be smarter and safer when they get behind the wheel.

Ford SYNC already delivers a number of compelling features like hands-free phone calls and navigation. The team at Automatic has been working directly with the Ford R&D team to enhance the existing SYNC system to deliver unique experiences built on the Automatic platform.

The first of several features available to drivers who use Automatic in supported Ford SYNC-equipped vehicles will make Apple’s Siri personal assistant application accessible on iPhone through the push-to-talk button on the steering wheel. This means drivers will not have to reach for their iPhone while operating their vehicle, allowing them to keep their eyes on the road and hands on the wheel.

Drivers will also be able to utilize our IFTTT functionality to allow them to use the push-to-talk button to trigger an IFTTT recipe from among hundreds in the web service library.

Look for this functionality next week with the latest iOS app update.

Read more on the Automatic blog post.

Follow the Automatic Design Team on Dribbble.