RW

My lack of a logo, though not really a liability, has been gnawing at me for years. So I started doing some sketches today, and before long I had a rougher version of what you see here. It won’t stop anyone in their tracks, but I think what it lacks in distinction it makes up for in austere strength, and it’s built from the kind of geometry that informs my general aesthetic. It’s also a mark that invites a variety of uses without making broader branding demands.

It has been suggested that my logo might do better to take advantage of my more noticeable physical attributes. I understand that approach, but, while I’m not opposed to surfacing the more colorful aspects of my personality, I’m wary of this thing devolving into what amounts to a cartoon. Besides, beards and spectacles can be ephemeral.

So I want to sit on this for a bit and see how it holds up. In the meantime, I welcome your thoughts!