Your Local Cineplex

Your Local Cineplex is a new podcast I started with my friend. My goal was to create a logo and identity system that looks like a love letter to the movie theatre experience. Thus, the usage of a marquee like enclosure was the first step. Next was the font choice which was the real challenge. In my research I found both these fonts "ITC Souvenir" and "Busorama ITC Std Bold" in entertainment materials. ITC Souvenir was perfect for "Your Local" due to it's friendly characters and Busorama was an obvious choice for "Cineplex" due to it's regal/hollywood characters. The identity system is it's early stages at the moment but I'll be adding as more assets are created.