Lammas Partners - Brochure Design

Lammas Partners, a new staffing agency for the life science industry, tasked us with creating and developing their brand.

Via a comprehensive strategy session we established the company will partner with pharmaceutical and biotech businesses, sourcing high-level staffing positions. As a means to differentiate from their competition and cement their brand positioning, Lammas Partners promote an ethical approach to recruitment. In order to remove the stigmas associated with the recruitment industry, they look to forge long-term partnerships with a strong focus on consultancy.

Upon completion of our Ideal Customer Profile exercise, we established the target demographic are males between 45-50 years, based in the East and West Coast of the United States, with an annual income of $450-500k. The ideal customer invests heavily in the company they are working for and prides themselves on the expertise in their field and delivering their promise. Implementing c-suite and director level placements increases the likelihood of trial success and makes a difference to finding vital medicines. In order to differentiate from the competition, we navigated from the standard job vacancy email and designed a new vacancy brochure, increasing engagement and appeal towards the high-end positions being offered.

Another method to personalise the brand and enhance the approachable feeling we were looking to portray, we curated a series of illustrations. The main subject matter was people orientated, with a clear focus on building relationships.