Wine World Outlet - Glass Half Full

Even though most people that buy discount wine usually go for the cheapest deals they can get, wine drinkers typically are a bit more sophisticated than consumers of other adult beverages. When we started developing the Wine World Outlet brand we knew we needed "smart" advertising that this segment would respond to. So it was only natural that I went to the "glass half full" comparison. An optimist might say, "half full" while pessimists would say, "half empty". The fun part was comparing these personas with the type of wine drinker they might be. The ad copy ends with "Half Off - Something we can all agree on..."

Rather than eye-popping design aesthetic, I enjoyed making this more of an editorial style of ad. Aside from social channels, it ran in local Sunday newspapers as well as area publications that older readers enjoy.

Apologies for the Times New Roman font. I inherited the brand and would later give the logo an updated font that ended the TNR era.