IGH Church

The IGH is a church that has not given up on launching a visual ID that communicates with everyone. The modernity and direct connection with anyone, ranges from the design of the color palette to the two symbols created. And that, without a doubt, was the biggest challenge: to develop two different symbols that communicated together. Logos fulfill different functions within the visual id and in the actual application within the IGH. Symbol 01, typographic style, will be applied to institutional issues, stationery in general, events and social actions. The symbol 02, representing the cross and shield, will be applied in the temple, in worship environments, in campaigns on social networks with religious content and baptisms.

The color palette, together with the typography, are the basis for communication with each department, within a religious space. As it is a diverse palette, the secondary colors are the ''voice'' of each ministry. Orange for: Youth and Missions / Green: Children and Adolescents / Lilac: Women and Couples / Blue: School of Theology and Social Action / Yellow: Ministries and Events.