Sol em Aquário - Brand

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Hey!

I've worked with Sol em Aquário by creating their logo and visual identity. We worked together in 2021, and I will share the results of this collab, which has not been released yet.

Client

Sol em Aquário it's a Brazilian jewelry store, they sell silver accessories.

Challenge

The project's main goal was to have a new identity for the brand, something that the public could relate to, something that could be elegant and friendly.

Solution

To bring the initial concept and make a reliable brand, as well as give context to the brand, we defined the sun (a direct reference to the name of the brand) as the main logo.

Sol em Aquário stands for Sun in Aquarium, the relation of sun and water a sunset. We used thin and sharp lines to bring value and style. The same goes for the colors, only black and white,

bringing the fanciness of the silver to the logo concept.