Campbells: A Can And A Plan

Take a step into the modern kitchen. Over the next few months, we will be releasing 20 custom recipes with Campbell’s Condensed soups as the hero ingredient. Crafted with young families in mind, each recipe uses 10 ingredients or less; all of which can be ordered with the push of a button and easy-to-understand techniques.

Our recipe developers have created meals that deliver confidence: No matter what you make, it’s going to be different and M'm M'm Good. A 15-minute shakshuka with chickpeas? Creamy farro carbonara? A delicious hack that turns tomato soup into kimchi tomato soup? Yes, please!

Inspired by Campbell's redesigned labels, our microsite is contemporary, warm, and joyful. Built for mobile, families can purchase ingredients (with geo-targeted grocery retailers close by) and follow recipes (using trending ingredients, techniques, and equipment) in the palms of their hands.

Interactive link: A Can And A Plan