Brand Identity - Yoga & Pilates Studio

I created this brand from scratch including:

- naming

- logo

- typography selection

- colour palette

- marketing materials

- merchandise

Ananda in Hinduism, Buddhism, and Jainism means happiness and bliss.There is also Ananda Yoga which is a classical style of Hatha Yoga that uses ansana (poses) and pranayama (breath) to awaken and control the subtle energies of the chakras in ourself.

This studio also involves Pilates to strengthen the body and especially the core. Both together are a power pack for the mind, body & soul. Their aim is to experience through regular practise of both exercises an alignment with yourself, both physically and mentally.

I created mandalas which have the open blossom incorporated but I kept them less traditional but more flower like. I have also chosen friendly colours as in using pastel pink but also strengthening and calming colours as in turquoise and dark turquoise.In combining these colours but keeping it strong and calm, it made sense to reduce the images to black and white.