Move in day

Illustration for ConsumerAffairs

The company was seeking to establish a signature illustrative look-&-feel. ConsumerAffairs helps anxious buyers and first-time purchasers make big life decisions, like choosing a mortgage lender.

For most homeowners, getting a mortgage is one of the primary steps towards ownership. I wanted the tone of the illustration to be heartwarming, relatable and conversational. Move in day represents the excitement of accomplishing that goal!

Have a similar project? Let's talk: hello@ashleysmith.nyc