wasteNOT – visual identity
A visual identity for two friends, Tereza and Julia, who started a new business in which they want to help companies and municipalities manage waste more efficiently and better explain what not to do to the general public.
This basic principle is also developed into the logo itself, to which it is possible to add other messages in addition to the basic variant. The immutable part of the logo was then printed and rescanned several times - as it should be with proper recycling.
The rest of the visual identity is then complemented by various collages of waste in conjunction with a distinctive orange color, which are then used together for various claims, presentations and on the web.
Made with Karla Gondeková
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https://www.behance.net/gallery/133969217/wasteNOT-visual-identity
https://www.instagram.com/wastenot.cz/
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