Koble: Community for parents

Hey Dribbble, 

Here to share some of the work we did with Koble to reimagine the digital communities. 

Koble is a Toronto-based startup that is shaking up post-partum care. 

Being a new parent is tough. It can be isolating, scary, and stressful. Post-partum depression numbers are skyrocketing, the pandemic isn’t helping. Parents need some sense of belonging.

Koble saw a need and asked us to help them come up with a solution. Their ask: create a digital community to help new parents feel safe and supported. 

Working on the assumption that today’s digital communities are broken, we sought to create a space that fostered psychological safety. 

We landed on three pillars for Koble’s community experience:

• Connection 

• Safety 

• Growth 

In research, we found personality types and parental styles are high-value factors for parent compatibility and connection.

While moderation and expert-led prompts worked best to foster safety and growth while maintaining intimacy within the nests. 

Shoutout to the team: Shiera Aryev, Aurélie Radom, Fabiano Bernardo, PG Gonni

To learn more about our partnership, check out this post written by Aurélie.