SaaS Style Guide & Brand Visuals
Bonjour!
We're super excited to share the new visual identity, brand strategy and digital design for EverAfter. The startup wants to reimagine Customer Onboarding and Retention — their secret sauce is smart widget-based hubs that allow you to design personalized workspace for each user type, at every stage of the life-cycle.
Brand Idea
The new brand translates what EverAfter stands for, "an experience so delightful, it feels like magic”. From the logo and graphic language, to magical messaging and imagery — the entire identity expresses the idea of magic in a playful, sophisticated, and highly distinctive way.
Voila!
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