Pallas Logotype Exploration
Pallas is an integrated, athletic coaching service that leverages a team of strength and conditioning specialists, a nutritionist, a physical therapist, and sports specific performance specialists to support their clients on athletic journeys to achieve bold goals and transform their health.
The name "Pallas" is rooted in the concept of the Greek goddess Athena's epithet. Athena is the patron goddess of heroes. Throughout Greek mythology, she can be found guiding and aiding heroes on their transformational journeys. Pallas sees this as their role as a company. They are guides for their clients on their athletic journeys, enabling them to achieve bold goals, transform their health, and inspire others to do the same.
None of the concepts made it to the final round, but we certainly had our favorite. Which logotype do you prefer?
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