Art Direction & Website for a Burger joint.

Goal:

To design an easy-to-use mobile friendly website with the purpose of increasing UberEats Orders. To design & develope a simple three step ordering system made with functions recognized by non-tech savy users.

Branding:

Client had a logo already but no clear brand guidelines. The logo was in Portuguese and with an unappealing color palette for their goals. A logo Redesign was needed to reflect the shift in the company.

Art Direction:

Items that received food photography saw an uptick of a 50.5% average in purchases within the first 90 days. With one outlier item increasing 2,025%. This can be attributed to the fact that customers didn’t know what this item was prior to photos.

Results:

Topburgernj.com was launched at the end of March 2021. On average, Top Burger saw an increase of 63% in that 4 month period in contrast to the previous year. 52% of those customers were new customers. May saw an overall increase of 104%June saw an overall increase of 60%July saw an overall increase of 18%August saw an overall increase of a staggering 171%While September saw an 80% increase on UberEats alone. In Average Top Burger saw an increase of 63% in that 4 month period in contrast to the previous year. 52% of those customers were new customers. Disclaimer: It is important to mention that Top Burger also implemented a two month social media campaign with Taurist on instagram upon the launch of their website.