Single-Color Logo for Icelandic Sheep Farm

Intro

A heritage breed Icelandic shepherd reached out to me to inquire about a logo as well as some small general collateral assets to support their farm and the goods they offered, as well as some simple t-shirts to wear while exhibiting their stock at shows across the region.

Scope

— Logo

— Business Card

— General Product Tag

— Logo TShirt

Approach

By and large my favorite clients are local farmers, veg. and meat-raisers, makers and homesteaders. Wild at heart, resourceful, deeply appreciative, and equally passionate about offering and educating people on the aspects and qualities of slow, regenerative food. I'm always eager to support these kinds of makers, even though the budgets can be small, to non-existent BUT, that's where some of the coolest barters come in.

We ended up with a simple, single-color badge-style mark that worked well across multiple placements but was specifically built to be strong in stamped applications. The typography embodied a handmade aesthetic that further nodded to their many intentional offerings. And the initial illustration was expanded to create a small set of icons that the shepherds could use for specific products and service offerings.

You can see more of the Lopapeysa Lodge brand here and follow along on my instagram.