Year in Social Identity & Email Design

Identity and art direction for Sprout Social's customer marketing campaign, Year in Social. https://sproutsocial.com/year-in-social/

The campaign serves Sprout customers contextual data about their annual performance, engages with customers at a time when strategies and budgets are fresh, and connects them with resources.

The identity embodies the inspirational, celebratory energy of the year that was (2021) and the year that will be (2022). Bold, lively visuals feel noteworthy and encourage sharing while emphasizing the actionable data that will empower customers to successfully plan and goal set for the year ahead.