Re-Brand for Moxy Dental & Airway

See a detailed and complete case study at my website.

Scope

– Re-brand & Sub-brand Identity Suite

– Brand Guide

– Business Cards

– Website

— Photography & Art Direction

Approach

Moxy Dental and Airway approached our team with a complete re-brand request—go from a bright and playful brand aesthetic, to a more elevated and sophisticated one. Formerly known as Smedley Dental, a brand refresh was in order to better position and represent Meredith Smedley’s vision for her forward-thinking biologic dental practice. All-in-all this included a deep-dive into potential brand names, as well as solid exploration into fluid, variable branding for both Moxy as a parent, Moxy Dental and Moxy Airway. You’ve never seen a dentist office (or brand) like this before.

Credits

Agency: Next Creative Co.

CD: Tim Hackney

Photography: Jill Devries

You can see additional creative work and follow along on my instagram.