Mild Child Tenderfoot Tank

Mild Child Skates is a skateboarding equipment and apparel company for Gen-Z women. It celebrates the innovation and rebellious spirit of skate culture, while fostering inclusive and supportive community. Relaxed and causal, the brand gently offers an alternative to edgier skate aesthetics.

The apparel for the brand encourages newcomers to embrace the fact that they are learning a new skill, and identifies them as someone to lookout for and help rather than ostracize. Skateboarding can be elitist and harsh towards beginners learning the basics. Having designs geared toward them can help shift attitudes about who skating is for. Women and queer people have historically been shunned from skating, but in recent years have carved out respected spaces for themselves in the scene.

The word is close reference to 'goofy foot' - someone who skates with their left foot on the back of the board. Most skaters put their left foot forward, in a regular stance. Both stances are accepted, implying that there is no wrong way to skate, just ways to innovate.