Mild Child Skateboard

Mild Child is a skateboarding equipment and apparel company for Gen-Z women. It celebrates the innovation and rebellious spirit of skate culture, while fostering inclusive and supportive community. Relaxed and causal, the brand gently offers an alternative to edgier skate aesthetics.

In the design of the first skateboard, I incorporated an element of the logo on the upper face of the board. The textured grip tape would make small details difficult to read, so I turned the design into a simple graphic element. The shape that dots the 'i' in 'mild' and 'child' now mirrors the shape of the board itself. On the reverse, the illustration plays on the brand name. Two hands cover a face in a bashful, childish peekaboo.