Up North - posters
"Up North" is a quarterly lifestyle magazine of unhurried time, celebrating creativity, imperfection and the little pleasures in life. Naming - Up North - is inspired in hygge (Danish concept of creating a warm atmosphere and enjoying the good things in life with good people) and as a suggestion of the direction.
Visual identity is made as playful minimalism. Compass illustration was added as a extra graphical element to give emphasis on concept - the guide to find one's way around.