Senior Living Website

Blue Harbor Senior Living

December 2015

Role: Art director, creative director, project manager, lead designer, front-end design, CMS development

Agency: Adpearance

Key goals:

• Created solution for national brand to quickly and easily publish new location-specific websites after buying local properties

• Although under the national brand, each location managed their own website and content; resources varied widely per location

• Designed and developed multiple color variations and content layouts

• Established central digital library with shared creative assets and brand guidelines

• Directed photo shoot so as to avoid using stock photography

• Planning and development for this project later evolved into proprietary technology aimed at the senior living industry