The Mom Project: Back to Progress campaign
The Project: Back to Progress campaign for The Mom Project
We were asked to take an existing direction for a new campaign and add our own fresh perspective to it. The campaign put a call out to both mothers and employers to "bring moms back to work".
The inspiration they shared with us featured strong, independent, historical women in moments where they inspired change. We wanted to carry this visual message through the logo treatment, photography style, and overall art direction for each campaign asset.
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About The Mom Project: The Mom Project is committed to helping women remain active in the workforce in every stage of their journey, and works with employers who are committed to designing and supporting a better workplace.